Usefulness of Promotional Products

To make sure that all your promotional efforts are made in the right direction, i.e. towards your target audience.

This can be done easily if you have chosen the right kind of promotional products. For example, you can get attention from a soccer player with imprinted soccer balls and other soccer accessories. Alternatively, you can have your customer sit through a demonstration of your product and services and fill up a small questionnaire in order to receive a promotional gift.

All in all, you need to choose a promotional product that only your target audiences will be interested in, it should ideally be a promotional product to suit their lifestyle.

There is no point in choosing a promotional product which people are going to throw away. Choose a product that will be useful! It really doesn't need to be expensive. Remember, the most successful (refrigerator magnets, pens, calendars, post it notepads) promotional products are inexpensive.

Yoga and Balance

As we explored various ways to do poses using wall ropes, we taught our discoveries to others. During this time, a group of students from abroad came to study with Guruji. They had studied with him in the past and were eager to learn "what was new". They were all thrilled with the new wall rope system, and when they left, they expressed their desire to put up wall ropes in their studios back home.

Two years later, the same group returned to continue their studies at the Institute. We were astonished! They could no longer do the poses that required strength or endurance. Their intensity had faded and their poses had wilted. Their bodies were floppy, depleted of spunk and strength. We couldn't understand what had happened. Very diplomatically, we inquired about their daily practice. They said they had been so excited about the wall ropes that their entire practice now consisted of hanging on wall ropes in one pose after another! We had our answer: An approach that had been designed to merely balance an active practice had become their sole practice, hence their practice was now an imbalanced practice.

The young and aggressive members of our group of student teachers had a good laugh at the expense of these yogic bats, yet they continued to practice in their own imbalanced ways. Many of them felt that they were far too young and fit to bother with restorative poses at all. Restoratives were for the old or the weak! Or the lazy! These young teachers just wanted to "go for the burn," and become lean and mean.

They wanted to become as physically attractive to the opposite sex as possible, yet somehow appear "yogic". As an inevitable consequence, one of these young teachers became physically abusive to his wife and children. Another ended up with extremely high blood pressure, while yet another became chronically irate and judgmental. Still another, violently pushing against the tensions that were bottled up inside him, ended up resorting to the bottle. So, while those who practiced only restoratives could barely hold themselves up, those who practiced only vigorous poses ended up agitated, overly sexed, and violent. Ah, balance! Why are you so hard to find?

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